Feel at home when you shop at Pepe La Sal supermarket in Cumbre del Sol

Feel at home when you shop at Pepe La Sal supermarket in Cumbre del Sol

Getting used to your new life in Cumbre del Sol will be much easier thanks to Pepe La Sal supermarket, where you can buy a wide range of basic and imported products.

Pepe La Sal is a family business from the Marina Alta area whose aim is for customers, both national and international, to feel at home and cared for. Their products offer unbeatable quality at reasonable prices.

Cristina Villarruel, the store manager in charge of the Pepe La Sal supermarket in Cumbre del Sol, which opened in 2006, talked to us about the benefits of having this quality supermarket so close to home.

What would you say is Pepe La Sal supermarket’s strong point?

Our strong point, as well as the quality service we offer our customers, is the wide variety of products you can find in every section of our supermarket.

We have a bodega with the best selection of national and international wines, the best gins, and premium rums. Our traditional meat counter stands out for having some of the best red meats in the world and our delicatessen does not disappoint with a wide selection of hams and meat products and more than 100 different types of cheeses, which take us on a sensory journey to different European countries.

In the bakery section, there is an unmistakable scent of delicious homemade cakes and pastries, German bread, Finnish bread, spelt bread, malt bread, wholemeal bread, rye bread, and gluten-free products.



We have a unique variety of fresh fruit and vegetables, with national and imported products, including exotic, tropical, and seasonal fruits. We also have international newspapers.



As well as the more traditional products in the supermarket, you have also started offering gourmet items including a variety of wines, cheeses, and different types of breads.

Yes, each Pepe La Sal supermarket has different customers with different tastes, and each store manager orders what their supermarket needs.

For example, here at Cumbre del Sol in the bakery section we offer a lot of variety: rye bread, oat bread, pumpkin bread, Finnish bread, Dutch bread, gluten-free bread, homemade cakes and pastries… We aim to meet the needs of our customers.

With so much experience with customers from different countries, both the supermarket and the staff must be used to knowing what the customer wants and offering them the best products from their country. What is the most common nationality among your customers? What languages do the supermarket staff speak?

When it is not high season, the people who tend to visit Pepe La Sal supermarket in Cumbre del Sol are families and older people of different nationalities: German, French, English, Russian, Dutch… That’s why we ensure we have everything they might ask for in stock.

At Pepe La Sal, one of the main aspects we focus on is our personalised service to help the customer from the moment they walk through the door. Our staff speak good English and German and we work hard to ensure that every customer, regardless of the language they speak, can comfortably do their shopping.

You have a Virtual Sommelier in the Pepe La Sal supermarket. How does this help customers?

Yes, it was installed 3 or 4 years ago and has been very successful. It is an innovative system which makes choosing which wine will go best with each meal much easier. The customer simply has to put in what food they are going to eat and the type of wine they prefer, and the Virtual Sommelier recommends a selection.

You have a home delivery service from the supermarket which delivers food on the same day that the order is made. Are you interested in setting up an online service?

The home delivery service that we currently have at the Pepe La Sal supermarket is free when you spend more than 50 euros and we deliver within a 10km radius. If customers order before 2:00pm they will receive the delivery on the same day.

We are currently in the process of implementing an online service. Our customers will be able to see our products online and order their food from the comfort of their homes. There are a lot of older people and families with little spare time who will benefit from the service. At the moment, customers can manage their orders on the PEPE LA SAL website.

What offers do you have for customers at the Pepe La Sal supermarket in Cumbre del Sol?   

We have a customer card with discounts and customers receive a monthly leaflet with offers which may be of interest.

As well as products from the meat counter, bakery, and fruit section, what is your best-selling product imported from other countries? And the best-selling products from Spain?

In our Pepe La Sal supermarket we have many products from other countries. Here in Cumbre del Sol we sell a large variety of sauces used typical Indian food, Chinese food, Mexican food, and Chimichurri, soy sauce, hot sauce…

As for our top-selling Spanish product (particularly among international customers), this is definitely Alioli, and also our olives, wines and Serrano ham.

You say the supermarket can bring any product the customers need from their home country. Do customers tend to order a lot of different products?

Yes, they ask for products from different countries and we order these for them, that’s why we have so much variety at the Pepe La Sal supermarket.

If our supermarket is lacking a product our customers want, they can ask us for it and we will bring it exclusively for them, quickly. We always aim to meet the needs of our clients.

Pepe La Sal supermarket has had a lot of success recently and was included in a ranking of the top 100 national companies in the consumer sector. What plans do you have for the future of the supermarket?

Improving our customer service every day with quality products, good prices, and personalised service for our customers so that they always want to come back.

And lastly, what are your opening times to take advantage of all these products and services?

Pepe La Sal supermarket is open from Monday to Saturday from 8:30am to 9:00pm, and also on Sundays.

If you want to live at Cumbre del Sol with a range of convenient facilities and services within reach, don’t hesitate to fill in our contact form for more information. We will be happy to help!

Grupo VAPF Wishes You Happy Holidays

Grupo VAPF Wishes You Happy Holidays

From Grupo VAPF we wish you all the best during this time of celebrations and we want to express our gratitude for your trust and support by keeping you updated about all the projects we have at the Residential Resort Cumbre del Sol and all the news on leisure activities and culture both in Calpe and in surrounding municipalities.

We take this opportunity to inform you that in 2018 we will continue to keep you informed through our news blogs from the Grupo VAPF and Cumbre del Sol web sites, Jávea and Calpe, as well as through the new Newsletter of the Residential Resort Cumbre del Sol that we have published this month for the first time.

Also we would like to help you in person, so whatever you need, we will be happy to assist you in our offices.

To conclude we reiterate our best wishes for these holidays and may this Christmas happiness be the protagonist in your homes and 2018 be a successful year for you and your loved ones.

Best wishes from Grupo VAPF.

First edition of the Residential Resort Cumbre del Sol magazine

First edition of the Residential Resort Cumbre del Sol magazine

Today we would like to share with you all an exciting piece of news that made us very excited about: the first edition of the Residential Resort Cumbre del Sol Magazine is ready!

Shortly we will provide you with the link to download a digital copy of the magazine from the website of the Residential Resort Cumbre del Sol, but if in the meantime you want to have a printed copy, you can stop by the information or sales offices of Grupo VAPF at:

Residential Resort Cumbre del Sol North Office: access through Poble Nou de Benitatxell, Cumbre del Sol Residential Estates Main Street, Iris 1A -03726 Benitachell.

Residential Resort Cumbre del Sol South Office: access through Moraira, Cumbre del Sol Residential Estates, 31K- 03726 Benitatxell.

Head Office in Benissa: 22, País Valencia Ave., Benissa.

You can also find the magazine at La Cumbre Restaurant, Pepe Supermarket (La Sal) and the Laude School.

If you want to receive the magazine in your home you only have to send an e-mail with your details to telemarketing@vapf.com and we will send it to you.

Opening hours of Grupo VAPF sales office at Residential Resort Cumbre del Sol

Opening hours of Grupo VAPF sales office at Residential Resort Cumbre del Sol

As usual, Grupo VAPF head office in Benissa will be close for Christmas holidays and the service to all customers wishing to visit the Residential Resort Cumbre del Sol is transferred to the information and sales offices located in the resort.

Check below the opening hours of the offices so you can get all the info and receive the attention you deserve.

Grupo VAPF head office in Benissa,will be closed for holidays from 22 December 2017 at 13:30 h. until 7 January 2018.

North Information and Sales Office at Residential Resort Cumbre del Sol (access through Poble Nou de Benitachell road), will be open on the following days:

From 26 to 30 December from 10:00 to 17:00 h.

From the 2 to 5 January from 09:00 to 14:00 h. and from 15:30 to 18:00 h.

South Information and Sales Office at Residential Resort Cumbre del Sol (access through Moraira) will open on the following days:

From 26 to 30 December from 10:00 to 17:00 h.

From the 2 to 5 January from 10 00 to17:00 h.

On 24, 25 and 31 December and 1 and 5 January 2018 both offices will be closed throughout the day.

If during these dates you want commercial information or make an appointment to visit the Gupo VAPF’s apartments, villas and luxury villas at Cumbre del Sol, you can go to the Information Offices of the Cumbre del Sol Urbanization or call to +34 96 573 40 17 and press 1 to talk to one of our sales representative.

Happy Holidays!

Grupo VAPF


Grupo VAPF collaborates with the NGO Doctors Without Borders

Grupo VAPF collaborates with the NGO Doctors Without Borders

Grupo VAPF Group has made an economic donation to the organization Doctors Without Borders, thus becoming a Company Without Borders.

Doctors Without Borders –or Médecins Sans Frontières (MSF)- is a medical-humanitarian NGO that assists people threatened by armed conflicts, violence, epidemics or neglected diseases, natural disasters and exclusion from medical care.

The association gathers mostly a doctor and a member of heath care services  although there are also other professionals working alongside the medical team.

Doctors Without Borders was founded in 1971 as a medical action independent of geopolitical interests, which goes where is require by people in medical distress in need of urgent medical assistance, and without discrimination based on race, religion or politics.

The humanitarian work of DWB is based on the principles and values ​​established in its statutes: neutrality, impartiality, non-discrimination, personal commitment and medical ethics.

“Medical action and testimony” is the double social mission of DWB, which was created by doctors and journalists. By making direct attention, DWB is a first-hand witness that supports the people affected by crises, and has the capacity to influence those who have the first responsibility to respond.

Like medical action, the activities for the testimony and influence are carried out from the independence of any political, economic or religious position.

Discover Blue Infinity this Christmas

Discover Blue Infinity this Christmas

If you are going to spend this Christmas holidays at the Residential Resort Cumbre del Sol, we would like to invite you to discover Blue Infinity Luxury Residences, the Grupo VAPF main development of 2017.

These luxury apartments combine all the features to become a top residential development and the desired home for all those seeking a carefully designed, high quality and comfortable home, with the latest technological advances, energy efficiency, exclusive common areas and –of course- stunning views of the sea.

If you still do not know Blue Infinity, we invite you to make an appointment with Grupo VAPF sales departmet and visit it. As a preview, you can see the photos of the showing house here.

We will be waiting for you this Christmas holiday’s season at Blue Infinity- Residential Resort Cumbre del Sol.